![]() ![]() In short, you need to activate your brand. You need to give your audience a reason to be excited about your company. ![]() In order to get your brand off the ground, you need to make a splash. You know your target audience, but they don’t know you - and the few who are aware of your brand don’t have any meaningful connection to it. ![]() Imagine your company just launched yesterday. The confusion is understandable: building awareness and connecting to an audience is indeed the focus of most branding and marketing initiatives.īut, brand activation refers to a specific campaign or event, an isolated experience with the singular purpose of elevating your brand - rather than the general, ongoing process of branding. ![]() The definition of brand activation is often misconstrued or confused with more general branding strategies. Most brand activations are interactive, allowing audiences to engage directly with a brand and its products. What Is Brand Activation?īrand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations. Marketers are constantly looking for new ways to cultivate deeper, personal connections between their brand and their target audience. In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions. Now, these personal connections are essential to modern business success. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. But, we’re here to tell you th at brand activation is much more than an industry buzzword. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. ![]()
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